1.   Committed to strive & improve upon our past & present performances and thus increase our market share.

2.   Maintain & improve upon our Current High Standards with an efficient delivery service

3.   Empower our staff as active participants within our organization whilst ensuring our commitment to their welfare and well being.

4.   Increase shareholding and market share.

5.   Become a true national player within the pharmaceutical industry.

6.   Embrace the Broad-Based Black Economic Empowerment principles.

7.   Identify and explore new markets, including national, international with   a foot print in Africa.
 
8.   Achieve a superior return on investment for our shareholders.